Another day in New York City and though I am here to find fashion for a friend and client.. I can’t help but splurge on a few things myself! Enter, shopping in Soho, where finding treasures becomes addicting and spending becomes the norm.

The weather has been amazingly warm and has made walking the streets oh-so-pleasant – but today it turned cold and blistery. It was the perfect chance to wear my Quiksilver Women’s Vagabond jeans and pair them with lace up boots, a denim shirt and tweed blazer. Since it is New York.. I added a little more drama with a workman’s hat, printed neck scarf and fingerless gloves.

A few more places to hit up, and then jetting back to sunny California…

So.. I am in New York City! As a personal stylist, I get to take some of the women I dress to the shopping capital of the world and gallivant around the city in search of statement pieces and must-haves for the new season. Not something I complain about – I love this city.

Based on the client, I tailor the trip toward her needs and wants and we hit up every possible place – from Soho to the East Village to Brooklyn – we do it all. Making the most of our time is essential, so taking a red eye flight was the best way to get from the City of Angels to the Big Apple.

The key to a red eye flight? Looking fab.. but feeling comfortable. For me, this meant wearing my Quiksilver Women’s Day Tripper dress layered over comfy leggings and paired with slip on oxfords, a knit beanie and glasses (since I am a contacts girl.. and those suckers dry out on an airplane).

Now on to shops galore..

A part of what I do when I am styling my clients is to help them look outside themselves and the little world that they live in, and spot inspiration in different forms that will help them define their own iconic style. We can’t develop and grow without getting outside our comfort zone and current reality, and a great place to look is the movies. Movies allow a character to prance around for a few hours wearing great costumes from a different era, a different world or a different closet.

So with this in mind if you have a bit of the rock-n-roller in your blood, you must look to the movie “The Runaways” for a dive into the 70’s rebel vibe. You soon may be cutting your tresses into a cool flyaway fancy, tying on a scarf at the neck, mixing in western-gets-punk, or adopting a tomboy devil-may-care attitude.

Get outside yourself and dress it up, and the Quiksilver Women’s Spring Collection has a ton to offer for this look.

Shop the Looks: Sound Check Shirt, Daytripper Dress, Wonderwall Tank

Having wrapped up the Quiksilver Women’s Launch at Bloomingdale’s, I felt it would be fun to share with everyone who wasn’t able to attend the event, the in’s and out’s of the Personal Style Guide! So here is a peek inside, which should get you excited to start dressing up your spring looks.

Signature style is what sets apart that one woman in the room and makes her impossible to ignore.  She is not just wearing the latest fashion, but is wearing something that is “so her”.  She has a defined, unique sense of style that transcends time and trends.  She is inspired by art, music and travel, and she pulls it all together with a laid-back, beach-born attitude.  She is an “it girl”; an icon-in-the-making.

The Quiksilver Women’s brand celebrates that spirit of creative, sexy and effortless style. Here we explore three signature styles that make the Quiksilver Woman.

Are you a Coastal Wanderer, the Downtown Rocker or the Pretty-Tough M.O.D?

Coastal Wanderer

Coastal Wanderer style is about carefree exploration, mix-n-match, beautiful imperfections, beach-in-your-blood and the perfect mix of earthy and luxurious.

Downtown Rocker

Downtown Rocker style is all about D.I.Y. and devil-may-care: skinny stripes, over-sized tanks, studded jeans, wearing your favorite threadbare tee, stealing your boyfriend’s shirt, piling on the accessories and throwing on some black boots.

M.O.D. (Model off Duty)

Models off duty just have that certain innate sense of style..it is all about nonchalant chic, equal parts independent cool and feminine pretty, effortless and sexy with a tough creative edge.

Featuring: Harbor Lane Dress

The Spring Personal Style Guide

Sprinkles! Need I say more..

Anna wearing the Knockout Denim, Songstress Tank and the Dover Street Cardigan

Me wearing the Vagabond Boyfriend Jeans

The New Wave Collection is launched and it looks fabulous sitting among the racks at Bloomingdale’s! I had the pleasure of being the stylist-on-site and was able to meet many Quiksilver Women who love the direction the brand has taken.

The Personal Style Guide was a huge hit as girls were given the chance to take home their own little book of ways dress up three signature styles: the Coastal Wanderer, the Downtown Rocker and the M.O.D (Model off Duty).

Sprinkles Cupcakes provided the Quiksilver goodies, a DJ kept me dancing all day long and women walked away with the spring collection to add to their closets. All in all a perfect day spent in Bloomingdale’s!

]]> http://womens.quiksilver.com/2010/02/bloomingdales/feed/ 0 http://womens.quiksilver.com/2010/02/bloomingdales-and-me/ http://womens.quiksilver.com/2010/02/bloomingdales-and-me/#comments Fri, 19 Feb 2010 04:05:44 +0000 bjones http://womens.quiksilver.com/?p=1171

Today was all about prep.. prepping for Saturday!

I don’t know if you have heard… but if you are in the Orange County area on Saturday, February 20th, Quiksilver Womens will be at Bloomingdale’s (Fashion Island) for the launch of their new boutique concept “The New Wave”.

I will be making an appearance to help women find their signature style using the new spring collection., and I will even have a Personal Style Guide on hand featuring six different looks to dress up in. With a DJ spinning the tunes, Sprinkles cupcakes and brand new fashion goodies – it is a guaranteed good time!

Bloomingdale’s Fashion Island

3rd Floor

1-5pm

I have noticed a recent pull towards slouchy, distressed denim. It seems skinny is sticking around.. but I am ready for something new and fresh. A denim that gives off that easy, no-fuss appeal.

With this new craving, I can’t stop looking for new ways to style a pair of boyfriend jeans. Now, let me preface my next sentence with this statement – I am a sure-fire heels kind of girl, and by heels, I mean platform “how high can you go” – so the shocker is that all of a sudden I also want to wear trainers. I know, crazy.

It just seems like the perfect thing to add to a pair of  the Quiksilver Women’s Vagabond boyfriend jeans, and while I am at it – why not throw in a hoodie, denim shirt and tweed jacket. It’s all out boy.. and I love it!

]]> http://womens.quiksilver.com/2010/02/its-all-out-boy/feed/ 0 http://womens.quiksilver.com/2010/02/hot-off-the-press/ http://womens.quiksilver.com/2010/02/hot-off-the-press/#comments Mon, 15 Feb 2010 16:00:21 +0000 afinch http://womens.quiksilver.com/?p=1101 Lucky and Foam magazines are loving Quiksilver’s new spring styles this month! Pick up copies of their latest issues to see our Insanity vest in Foam’s “Moto Hippy” fashion trend story,  actress Grace Gummer (Meryl Streep’s daughter) looking fabulous in our pink striped Evershlott tank and our Daytripper dress in Lucky’s Style Spy story, “Trace The Trend: Shirtdresses.”

Also, if you visit Ellegirl.com this month, you can enter to win our Kerrington mini dress….we’ve been tucking it into jeans and pairing with zippered fleece and boots, and we can’t wait for warmer weather so we can shed our layers and throw it on over a bikini with studded sandals!