Having wrapped up the Quiksilver Women’s Launch at Bloomingdale’s, I felt it would be fun to share with everyone who wasn’t able to attend the event, the in’s and out’s of the Personal Style Guide! So here is a peek inside, which should get you excited to start dressing up your spring looks.

Signature style is what sets apart that one woman in the room and makes her impossible to ignore.  She is not just wearing the latest fashion, but is wearing something that is “so her”.  She has a defined, unique sense of style that transcends time and trends.  She is inspired by art, music and travel, and she pulls it all together with a laid-back, beach-born attitude.  She is an “it girl”; an icon-in-the-making.

The Quiksilver Women’s brand celebrates that spirit of creative, sexy and effortless style. Here we explore three signature styles that make the Quiksilver Woman.

Are you a Coastal Wanderer, the Downtown Rocker or the Pretty-Tough M.O.D?

Coastal Wanderer

Coastal Wanderer style is about carefree exploration, mix-n-match, beautiful imperfections, beach-in-your-blood and the perfect mix of earthy and luxurious.

Downtown Rocker

Downtown Rocker style is all about D.I.Y. and devil-may-care: skinny stripes, over-sized tanks, studded jeans, wearing your favorite threadbare tee, stealing your boyfriend’s shirt, piling on the accessories and throwing on some black boots.

M.O.D. (Model off Duty)

Models off duty just have that certain innate sense of style..it is all about nonchalant chic, equal parts independent cool and feminine pretty, effortless and sexy with a tough creative edge.

Featuring: Harbor Lane Dress

The Spring Personal Style Guide

Sprinkles! Need I say more..

Anna wearing the Knockout Denim, Songstress Tank and the Dover Street Cardigan

Me wearing the Vagabond Boyfriend Jeans

The New Wave Collection is launched and it looks fabulous sitting among the racks at Bloomingdale’s! I had the pleasure of being the stylist-on-site and was able to meet many Quiksilver Women who love the direction the brand has taken.

The Personal Style Guide was a huge hit as girls were given the chance to take home their own little book of ways dress up three signature styles: the Coastal Wanderer, the Downtown Rocker and the M.O.D (Model off Duty).

Sprinkles Cupcakes provided the Quiksilver goodies, a DJ kept me dancing all day long and women walked away with the spring collection to add to their closets. All in all a perfect day spent in Bloomingdale’s!

Today was all about prep.. prepping for Saturday!

I don’t know if you have heard… but if you are in the Orange County area on Saturday, February 20th, Quiksilver Womens will be at Bloomingdale’s (Fashion Island) for the launch of their new boutique concept “The New Wave”.

I will be making an appearance to help women find their signature style using the new spring collection., and I will even have a Personal Style Guide on hand featuring six different looks to dress up in. With a DJ spinning the tunes, Sprinkles cupcakes and brand new fashion goodies – it is a guaranteed good time!

Bloomingdale’s Fashion Island

3rd Floor

1-5pm

I have noticed a recent pull towards slouchy, distressed denim. It seems skinny is sticking around.. but I am ready for something new and fresh. A denim that gives off that easy, no-fuss appeal.

With this new craving, I can’t stop looking for new ways to style a pair of boyfriend jeans. Now, let me preface my next sentence with this statement – I am a sure-fire heels kind of girl, and by heels, I mean platform “how high can you go” – so the shocker is that all of a sudden I also want to wear trainers. I know, crazy.

It just seems like the perfect thing to add to a pair of  the Quiksilver Women’s Vagabond boyfriend jeans, and while I am at it – why not throw in a hoodie, denim shirt and tweed jacket. It’s all out boy.. and I love it!

Happy Valentine’s Day from QSW design