On September 10th, in conjunction with Fashion’s Night Out and to kick off fashion week, Quiksilver women’s held an event in Grand Central Station at ultra-hip retail shop Tia’s Place. Tia’s Place invited Quiksilver Women’s and the DIY maven, Erica Domesek from psimadethis.com, an online DIY site, for a day and evening of programming centered around our favorite collection- Quiksilver Women’s.Fashion’s Night Out is the brainchild of Anna Wintour, Editor in Chief of Vogue and the city of New York. The premise is simple: invite fashion retailers across the five boroughs to create programming, events and/or windows to invite and stimulate shoppers— to make fashion fun again—flagships, tiny boutiques, massive department stores, young designers, mainstream chains, and niche luxury names alike all participated by keeping their doors open late on the evening of September 10 and implementing creative customer experiences welcoming all. And boy, did Quiksilver welcome them all!!!

In the morning we invited editors from Teen Vogue, Refiney29, Shape, Nylon, Real Simple, Vogue and many other for DIY and Donuts. Fashion editors came down and tie dyed their women’s blank eco-friendly tee’s, studded their custom Sperry Topsiders and stenciled on Goody headbands. After the DIY and Donuts we opened up the shop to the public and that’s when the crowds started to come.  With all the traffic and all the creating the windows began to serve as their own art installations as customers hung their tie dyed and studded Quik women’s tee’s to dry. Passerby’s would take pictures and the commotion in the store was great. Camera Crews came through from Fashions Night Out and we even filmed a short segment for Erica’s weekly segments on I love to Create, an online outlet.

It was a blast! See you next year!