These Girls are E.P.I.C.

These Girls are E.P.I.C.

We know the Quiksilver Woman is one who is creative, full of spirit and fashion forward – but she is also one who is grounded in conviction to make this world a better place to live. Two women are bringing this way of thinking to life. Tennille De Freitas and Alexi Panos have set their minds to changing people’s live through their organization E.P.I.C., Everyday People Initiating Change. Quiksilver Womens has partnered with these extraordinary women to help them make an impact.

These girls are true style icons! They inspire not only with their look, creativity and lifestyle but they also look outside themselves and take action.

Recently, Alexi and Tenille participated in a Water Walk through New York City and I was able to get the inside scoop. What makes these women so motivated and inspiring? Alexi fills us in.

First of all, can you fill us in about E.P.I.C.? What it is and how it all got started?

Alexi: E.P.I.C. is a non-profit organization dedicated to bringing clean, sustainable water to those in need throughout the developing world. It started 4 years ago as just a dream between two friends to see positive change in the world. Both Tennille and I had our own personal experiences seeing poverty and having it imprint a lasting calling on our hearts. When Tennille and I met at a lounge job in the city (she was cocktailing, I was bartending) we originally connected on music, as I was just leaving the music industry and she was heavily involved as an up and coming artist, however the connection ran deeper as we started to learn about each other’s past experiences in Africa. Tennille had lived in Egypt for 5 years as a young girl and remembers seeing poverty all around her. She always new it was part of her purpose in life to give back to those less fortunate than herself. For me, it was my time on tour in Africa that showed me what poverty was. I had made a promise to myself to go back and help those in need.

It all came to a head one trip visiting her family in Trinidad & Tobago when we were watching a program on the BBC about a woman who had raised $300,000 for a village in Africa. No one knew who she was, and she did it all by herself. This gave us the inspiration to start our own organization, E.P.I.C., that took it’s name from this very moment: Everyday People Initiating Change—you don’t have to have tons of money or fame or access to give back, you just need the heart and the courage to do so.

This summer will be our 4th year back to Tanzania– and we have successfully drilled 2 sustainable, clean water wells, and will head out this year to drill 2 more.

You recently just participated in a Water Walk in New York City. Can you fill us in on what that was all about?

Alexi: The water walk in Battery Park was organized by UNICEF and the Tap Project (this was their 2nd annual) to raise awareness around the fact that billions of people lack access to clean water, and they must walk for miles to retrieve water from contaminated sources. We partnered up with them this year by creating a team for E.P.I.C. and rallying our friends to walk with us and get sponsored for their walk. The sponsored money goes directly to both UNICEF/Tap Project and E.P.I.C. to fund our efforts to help to eradicate that water crisis in the developing world.

To finish up, tell us about E.P.I.C.’s collaberation with Quiksilver Womens?

Alexi: Quiksilver Womens and E.P.I.C. partnered up in late 2008 to raise awareness on the water crisis and to bring funds to our Ripple Project- bringing clean water to those in need. We feel it’s the perfect partnership as QSW represents who Tennille and I are as women: down-to-earth, fun, spirited, socially conscious, and grounded. For every purchase made from QSW’s eco-friendly line, 3% of their sales goes directly towards drilling clean, sustainable water wells in the developing world. We’re excited to be able to broaden our reach to raise awareness through QSW, and are even more excited to be a part of a brand like Quiksilver- who understand their personal responsibility to give back in the world!

Here are some photos of the girls in action! To hear more check this out.

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March 31st, 2009 1 Comment

Quiksilver Woman of the Week: CC Sheffield

She was the lead singer of L.A. based band Le Rev, and currently is working on her own solo album. She has been the face of Quiksilver Womens and has an feisty sense of style. Her look changes day to day and she is the girl you can’t help but notice when she walks in the room.

She is CC Sheffield, our first QUIKSILVER WOMAN OF THE WEEK. Follow her style and adventures through LA at her own blog!

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March 26th, 2009 1 Comment

Spotted in QSW!

Blake Lively spotted in Quiksilver Women’s Irina dress from the Holiday ‘08 Collection!

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March 25th, 2009 1 Comment

Happy Hour @ the Lizard Lounge

If you live or visit the Portland area, it might be a good idea to hit up the Lizard Lounge for a little one-on-one time with QSW’s Summer line. You won’t be dissappointed!

Lizard Lounge

1323 NW Irving St
Portland, OR 97209
(503) 416-7476

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March 25th, 2009 No Comments

Iconic in QSW: Twiggy

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Pull off your Twiggy inspired look with QSW!

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Go mod in the Biscay Dress

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Short and Sweet in the Valencia Dress

March 24th, 2009 No Comments

Across the Pond

Across the pond, things are happening. Women are being celebrated for their creativity, artistic spirit and unique sense of style. These women are QSW’s Europe Ambassadors, each with an undeniable charisma.

Three soulful singers – Ellie Lawson, Charlotte O’Connor and Anna Ledra Chapman. Two individual artists – photographer Bara Prasilova and DJ spinner Mahara McKay. One fashion addicted model – Ela. All adding up to an incredible group of women spreading the QSW spirit in and around Europe. Now it is our turn to get into the action, or at least peek into it.

The celebration took place in the fantastically fabulous city of London on March 12th at Bush Hall. Hundreds came out to view Bara’s exhibition, sing along with Ellie, Charlotte and Anna and shake it all night long to Mahara’s mix mastery.

For those of us who wish London was just around the corner, here is our glimpse… and check out more about them here!

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Ellie Lawson – Photo: Helen Boast


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Anna Leddra Chapman – Photo: Helen Boast


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Charlotte O’Connor – Photo : Helen Boast


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DJ Mahara McKay – Photo: Helen Boast


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Bara Prasilova (left) with friend enjoying an exclusive exhibition of her photos – Photo: Helen Boast


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The Bush Hall on fire! Photo: Helen Boast

March 19th, 2009 No Comments

Foam Magazine highlights QSW’s It Girls!

Foam Magazine couldn’t resist getting inside the mind of QSW’s It Girls. Each girl will be featured as a guest blogger for the next few weeks. Check it out to discover what makes these girls tick.

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March 17th, 2009 1 Comment

March Styling Tips

March. It is the month that officially kicks off the spring season – with loads of sunshine, flowers and a freshness in the air. Unfortunately, spring isn’t always what we dream, right when we dream it. There are days of beautiful warmth, but often days reminiscent of winter with all the rain, snow and cold we have grown to dread.

The back and forth can cause a styling trauma! How do you bust out the new trends you are dying to wear when the weather outside demands you keep warm? Don’t shy away – you can pull it off. It is all about choosing spring pieces with layering in mind.

Take out your new floral or nautical print dress and build on the warmth with tights and a classic trench. The accessories can add tons of springtime drama – toss on a statement necklace, stomp around in the latest platforms and grab your new bag. The weather may say “dark and gloomy” but you will be singing a different tune and before you know it – shedding the layers will be a necessity.

Pull off this look with QSW’s Toulouse Trench Coat and Biscay Nautical Striped Dress!

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March 17th, 2009 No Comments

Remember the Days of 1993

Remember the days of 1993? The days when Courtney Love and Kurt Cobain were a hot item, Julia Roberts was the “it girl” showing up on screens everywhere and we were rifling through our dad’s closet looking for the perfect over-sized plaid shirt.

These were the 90’s – unexpectedly making a return to the fashion scene.

What better a time in history to draw inspiration for QSW’s “Pretty Tough” or ” Tomboy Chic” look. Denim ruled, over-sized exploded and messy hair was a must. All twisted together with a little femininity.

Dive into 1993, be inspired – it may cause middle school anxieties – but forget it. Embrace the woman you are now and pull out your boyfriend’s jeans, rip off the arms of your old jean jacket and lace up your doc martens.

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Inspiration Photos via The Fashion Spot, UK Vogue April 2009

March 12th, 2009 No Comments

It Girls go Live!

If you feel you didn’t get enough of the “It Girl” shoot and you feel you need more girls, more clothes and more inspiration – here it is – your live peek into the day!

March 12th, 2009 2 Comments